Privacy Policy
Last updated: February 28, 2026
The Morning App ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our iOS application.
Information We Collect
We collect only what we need to give you a great morning experience:
- Account information: Your name and email address when you create an account.
- Journal entries: Dream journal, gratitude entries, and any text you write within the app. These are stored on-device by default.
- Preferences: Your routine settings, card selections, wake-up vibe, and app configuration.
- Usage data: Anonymous analytics about which features you use, to help us improve the app. This does not include the content of your journals or personal reflections.
- Apple Health data: If you grant permission, we may read sleep data from Apple Health to personalize your experience. We never write to or share your Health data.
How We Use Your Information
We use your information to provide and improve The Morning App. Specifically:
- To deliver your personalized morning routine.
- To sync your data across devices (if you opt in).
- To improve the app based on aggregate, anonymized usage patterns.
- To respond to your support requests.
What We Don't Do
We want to be crystal clear about what we will never do:
- We will never sell your personal data to third parties.
- We will never use the content of your journals for advertising or profiling.
- We will never share your data with advertisers.
- We do not serve ads within the app.
Data Storage & Security
Your journal entries and personal content are stored locally on your device by default. If you enable cloud sync, your data is encrypted in transit and at rest using industry-standard encryption (AES-256). We use secure, reputable cloud infrastructure to store synced data.
Your Rights
You have full control over your data:
- Export: You can export all of your data (journals, settings, everything) at any time from the Profile menu.
- Delete: You can permanently delete all of your data from within the app. Once deleted, it cannot be recovered.
- Access: You can request a copy of all data we hold about you by contacting us.
AI Features
Some features may use AI to generate images from dream journal entries or to transcribe voice memos. AI processing is done securely and your content is not used to train AI models. You can disable AI features entirely in Settings.
Children's Privacy
The Morning App is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes through the app or via email. Your continued use of the app after changes constitutes acceptance of the updated policy.
Contact
If you have questions about this Privacy Policy or your data, please contact us at our contact page or email us directly at support@themorning.app.